Director, Digital Marketing

REACH YOUR POTENTIAL | COLLABORATE WITH AMAZING PEOPLE | MAKE CHANGE HAPPEN

Do you have the skills, passion, and commitment to transform our clients for the better? Are you ready to be a changemaker? If so, join us.

North Highland is the world’s leading change and transformation consultancy. Simply put, we make change happen like no one else and we’re on the hunt for a Digital Marketing Director in our Atlanta, Georgia office.  We're seeking a visionary Digital Marketing Director to lead our comprehensive digital strategy and drive measurable business growth. In this senior leadership role, you'll oversee a team of digital marketing professionals while directing our website, social media strategy, paid advertising, marketing technology stack, automation programs, email marketing, analytics, and budget management. If you're a strategic leader with the expertise to shape our digital future and the management skills to build high-performing teams, we want to hear from you.
You’ll be working alongside other changemakers in our firm to elevate brand awareness and engagement through our owned social channels, integrated campaign support, and employee advocacy programs.

YOU WILL:
Team Management:

• Lead and develop a team of digital marketers, providing coaching, performance management, and career development.

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.

• Collaborate with senior leadership to set digital marketing goals, KPIs, and growth targets.

• Foster a culture of innovation, data-driven decision making, and continuous improvement.

Digital Strategy and Demand Operations:

• Oversee website strategy, user experience optimization, and conversion rate improvement initiatives.

• Integrate AI into digital workflows for greater efficiency.

• Direct social media strategy across all platforms (LinkedIn, X, Instagram, Facebook, EveryoneSocial, etc.), ensuring brand consistency and engagement growth.

• Manage multi-channel paid advertising campaigns (SEM, display, social, programmatic) with ROI accountability.

• Lead marketing technology evaluation, implementation, and optimization efforts.

• Drive email marketing strategy and performance optimization.

• Oversee marketing automation programs and customer journey optimization.

Analytics, Budget and Performance:

• Manage digital marketing budget, allocating resources for maximum impact and ROI, while maintaining accurate forecasts and communications with finance partners.

• Lead marketing analytics initiatives, translating complex data into actionable business insights.

• Establish measurement frameworks and attribution models across all digital touchpoints.

IDEALLY, WE’D LIKE:
Leadership Experience:

• 7+ years in digital marketing with 3+ years managing teams. Proven track record of building and scaling marketing organizations in professional services or similar industries.

Strategic Vision:

• Demonstrated ability to develop and execute comprehensive digital strategies that drive business growth. Experience with budget management ($1M+) and P&L accountability.

Technical Expertise:

• Deep knowledge of marketing technology stack including CRM, marketing automation, analytics platforms, and emerging martech solutions. Advanced proficiency in HubSpot, Salesforce, Google Analytics, Google and LinkedIn advertising, Airtable (or comparable project management tools), and AI tools (ChatGPT, Claude, CoPilot).

Data Mastery:

• Strong analytical skills with experience in marketing attribution, forecasting, and performance optimization. Ability to translate complex data into compelling business narratives for C-suite audiences.

Operational Excellence:

• Proven project management capabilities with experience managing multiple campaigns, vendors, and cross-functional initiatives simultaneously.

Communication & Influence:

• Exceptional presentation and communication skills with experience influencing senior stakeholders and building consensus across organizations.

Educational Foundation:

• Bachelor's degree in Marketing, Business, or related field from an accredited institution. MBA or advanced certifications in digital marketing are preferred.

EXPECTATIONS:
Productivity – completes all work within the expected timeframe.

Accuracy of Work – completes all work in an accurate manner with few, if any, mistakes (especially with data).

Business Acumen – demonstrates capacity to operate role in line with the business needs, requirements, and changes.

Relationship Management – forms and maximizes relationships with business partners through effective and timely communication, responsiveness, knowledge share, and a solution-oriented approach.

Communication – provides clear messaging through emails, NH Weekly updates, power point presentations, etc. to inform and influence the business.

Cultural Awareness – demonstrates and utilizes an awareness of our culture and how data impacts, informs, and influences our culture.

TRANSFORMING CLIENTS. TRANSFORMING CAREERS.
Success—for both our clients and our colleagues—is all about putting people first and doing great things together. We believe that when we work as one team, we can take action today to build a lasting capability for tomorrow.
We strive to have the most enviable culture on the planet, inspiring people to reach their full potential. Here’s how we make it happen:

Intentional, flexible growth. We never want you to settle. Leading your own growth and transformation is your prerogative—one which we’ll help you nurture and develop every step of the way. We’ll inspire you to learn, teach, and ultimately carve your own path. That means you grow, we grow, and so do our clients.

People-first, and then some. It goes without saying that people come first, but what comes next? Our people are always at the heart; your wellbeing and success is built on a collective understanding that every one of us can be a coach, a friend, and a fantastic listener—regardless of job title. We think of it as a celebration of individuality, difference, and diversity.

Make your own change happen. With us, your curiosity and creativity know no bounds. The reins are off. All we ask is that you have the courage to transform yourself and those around you—colleagues and clients alike. If you’ve got the drive to become a changemaker, we’ll do the rest.

READY TO MAKE CHANGE HAPPEN?

North Highland makes change happen, helping businesses transform by placing people at the heart of every decision. It’s how lasting progress is made. With our blend of workforce, customer, and operational expertise, we’re recognized as the world’s leading transformation consultancy. We broke new ground today, so tomorrow is easier to navigate.

Founded in 1992, North Highland is regularly named one of the best places to work. We are a proud member of Cordence Worldwide, a global network of truly connected consultancy firms with the ability to think and deliver together.  
 
This means North Highland has more than 3,500 experts?in?50+ offices around the globe on hand to partner with you.? 
For more information, visit northhighland.com and connect with us on LinkedIn, Twitter, Facebook, and Instagram.

Please note that applicants must be authorized to work in the United States without the need for visa sponsorship by North Highland. Work visa sponsorship will not be provided, either now or in the future, for this position.
North Highland is an Equal Employment Opportunity (EEO)/Affirmative Action employer. All qualified applicants will receive fair and impartial consideration without regard to race, color, sex, gender identity, religion, national origin, age, sexual orientation, disability, veteran status, or any other characteristic protected by law.
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